My name is Adam and I’m a chocoholic. But I’m also very brand sensitive, and Cadbury has been my vice since I was a child.
You can imagine my horror when I learned that the sods in Dunedin had changed the recipe and added palm oil instead of cocoa butter. What’s more, they were now producing the stuff in Aussie instead of here. I rushed down to the local Barrier store to buy up the last of the old stock, but alas, fresh cardboard packets of the new shite lined the shelves. It tasted awful.
Bitter and not Bittersweet of Tryphena then got typing and sent Mr Cadbury a letter (yes, too much time on my hands, obviously). The betrayal; poisoning such a beautiful recipe in the search for greater profits; the poor Orangutans evicted from their natural habitats so that acres and acres of cheap and nasty chocolate could be produced for less sensitive palates. My taste buds would no longer embrace the Cadbury brand. It was evolving into a bitter divorce…
Fortunately, someone at Cadbury saw the light, or the falling sales figures, or simply got their arse kicked. And the rainclouds parted, and once again the land was blessed with chocolate made from cocoa butter instead of vegetable fat. The Orangutans rejoiced. And a letter was sent to Bitter and not Bittersweet of Tryphena…
Dear Adam
Recently you contacted us to express your disappointment that Cadbury in New Zealand had introduced vegetable fat, including a small amount of palm oil, into the recipe for Cadbury Dairy Milk milk chocolate.
I am pleased to inform you that based on your feedback and that of hundreds of other New Zealanders, we have decided to remove vegetable fat, including palm oil, from Cadbury Dairy Milk milk chocolate and return to a cocoa butter only recipe.
At the time, that we introduced vegetable fat, including palm oil, we
genuinely believed we were making the right decision, for the right
reasons. However, it is clear that we got it wrong. Now we’re putting
things right by returning to a cocoa only recipe as soon as we possibly
can. We sincerely apologise for making a recipe change that you and many others did not like and hope that you forgive us. Cadbury Dairy Milk’s quality is what’s made Cadbury one of New Zealand’s/Australia’s most trusted brands for many years. Changing the recipe put that trust at risk and we hope that by returning to a cocoa butter only recipe is a change for the better.
I’d also like to reassure you that at Cadbury, we remain committed to its product quality and environmental and ethical sourcing commitments. As a responsible business the palm oil we purchased for Cadbury Dairy Milk was independently certified as sustainable and we are one of the few companies in New Zealand to do so. However, you and many other consumers have told us you don’t want palm oil in your Cadbury Dairy Milk, so it’s going.
Production of the cocoa butter only Cadbury Dairy Milk milk chocolate will begin within a few weeks and Cadbury Dairy Milk will shortly, once again, contain only cocoa butter. The wholesale price that retailers pay us for Cadbury Dairy Milk chocolate will not be affected as a result of our decision to return to a cocoa butter only recipe.
Once again thank you for your support. We hope the change back to a cocoa butter only recipe will help restore your faith in Cadbury and our products.
Yours sincerely,
CADBURY LIMITED NEW ZEALAND
So the world is now back in a state of equilibrium. Chocolate is safe from attack, and business schools across the country have a fresh example of what a multinational company with a trusted brand should not do unless they are wanting to commit marketing suicide.
And Bitter and not Bittersweet of Tryphena waits quitely for the new stock to hit the local store. Bl&%dy ferry better arrive on time. Need chocolate…